CAC Business Name Registration for Advertising in Nasarawa State

A radio jingle for a Lafia supermarket, a billboard on the Abuja–Keffi road, a launch campaign for a Karu estate, a social media page for a restaurant in Keffi: public relations and advertising businesses in Nasarawa State sell visibility to others, and the clients who pay for it are likely to ask who is behind the invoice. Onelove Business Ventures is an accredited CAC agent. We handle the name search, the filing and the certificate for PR consultants, advertising agencies, outdoor media owners and marketing freelancers in all 13 of the state’s local government areas. Send your business name on WhatsApp and consider it handled — that’s genuinely the extent of what’s asked of you.

PR and Advertising Businesses We Register in Nasarawa State

• Public relations and communications consultants — media relations, press releases, corporate communications and reputation management for businesses and organisations.
• Advertising and creative agencies — campaign concepts, copywriting and design for brands, shops and institutions.
• Outdoor media and signage companies — billboards, wall branding, shop signs and vehicle branding.
• Digital marketing and social media managers — page management, paid ads, content calendars and online campaigns.
• Media buying and airtime resellers — radio, television and print placements arranged for clients.
• Graphic design and branding studios — logos, packaging, flyers and brand identity work.
• Promotions and street-activation teams — product sampling, mobile-van advertising and on-the-ground brand campaigns.
• Radio jingle, video and photo production crews — producers of advert content for broadcast and online use.

Two Layers of Rules: A National Council and a State Urban Board

Advertising is regulated at two levels, and Nasarawa operators meet both. Nationally, the Advertising Regulatory Council of Nigeria Act, 2022 replaced the old APCON law with the Advertising Regulatory Council of Nigeria (ARCON). Under the Act, people and organisations that want to practise advertising or marketing communications must register with ARCON, and adverts are expected to be vetted by the council’s Standards Panel before they run. That registration sits alongside CAC registration, not instead of it.

At the state level, the Nasarawa State Urban Development Law 2008 empowers the Nasarawa Urban Development Board (NUDB) to approve structures in the areas designated as urban centres, and the board’s mandate includes approval for signage and advertisement. The state government publishes a procedure for obtaining that approval, and the board is based at Bukan-Sidi along Jos Road in Lafia. For a billboard, a painted wall or a large shop sign, that is the office the process runs through. For an agency, the first step toward both national and state paperwork is the same: a registered business with a legal name of its own.

📋 CAC Business Name Registration

💰 Cost: ₦35,500 (All-Inclusive) ⏱️ Turnaround Time: 5 – 7 Working Days ✅ What You Get: Official CAC Certificate + Certified Status Report + TIN 🚚 Delivery: Soft Copy Sent via WhatsApp (Print Hard Copy Locally)

START REGISTRATION NOW →

Business Name vs. Limited Liability Company

A freelance consultant or a small studio working under one owner will usually find a Business Name enough to pitch, invoice and bank client payments. A Limited Liability Company starts to earn its keep when you own billboard structures or production equipment, hire a larger team, share the business with partners, or serve clients that prefer to contract with a company. Plenty of agencies begin with a Business Name and upgrade as the client list grows.

Here’s Exactly What You’re Paying For

The ₦35,500 is a single payment. CAC’s government fee and our service fee are both part of it. If you would rather register as a company from the start, the Limited Liability Company is ₦65,500, also all-inclusive.

• Business name availability search
• Business name reservation
• Preparation and filing of your CAC Business Name application
• The CAC government filing fee
• Your Certificate of Registration (soft copy)
• Your Tax Identification Number (TIN)
• A CAC Status Report showing your business as active on the public register

Outside the Scope of This Registration

CAC registration gives your business its legal name. These items are separate, and which of them apply depends on the work you do.

• Printed copies of your certificate: it arrives as a soft copy on WhatsApp, and you print it locally when you need it
• Registration or licensing with the Advertising Regulatory Council of Nigeria (ARCON) for practitioners and agencies, and the council’s vetting of adverts where required
• Nasarawa Urban Development Board approval for billboards, large signs and other advertising structures in designated urban centres, plus any local charges that apply
• Requirements set by the radio or television station and the broadcast regulator for any advert you place on air
• NAFDAC advertisement approval if you promote food, drugs, cosmetics or other regulated products for clients
• Clearance of music, images, fonts and talent used in your campaigns
• Membership of professional bodies such as the Nigerian Institute of Public Relations, which has a Nasarawa chapter and is optional and handled with the institute
• VAT, income tax and other tax obligations that apply to your business
• Your business bank account, opened with your chosen bank once your certificate is in hand
• Annual returns in later years, a small separate step we can also help with

Before You Reach Out

1. Two proposed business names, ranked by preference
2. A valid means of ID: National ID (NIN), international passport or driver’s license
3. A passport photograph
4. Your business address in Nasarawa State, with the LGA (an office, studio, shop or home address is fine)
5. A phone number and email address
6. Nature of business, described simply, such as “public relations and advertising consultancy” or “outdoor advertising and branding”
7. If you choose Limited Liability Company instead: names, ID and details of the directors and shareholders

From Message to Certificate

1. Check name availability on CAC’s public search portal, which we handle for you.
2. Reserve the name once it is confirmed available.
3. Complete the application with your business, owner and Nasarawa State address details.
4. Upload your ID and passport photograph. A clear phone photo is enough.
5. Make one ₦35,500 payment covering everything listed above.
6. Receive your Certificate of Registration, TIN and Status Report, normally within 5–7 working days.

From your side, that’s the entire process: one message, one payment, one certificate.

Registering PR and Advertising Businesses Across Nasarawa State

The price, requirements and turnaround are identical in every LGA. We register businesses in all 13, listed here alphabetically.

• Akwanga: marketing freelancers, sign painters and print shops
• Awe: small advertising businesses and signwriters
• Doma: promotions teams, designers and local media sellers
• Karu: agencies and outdoor media on the Abuja boundary, one of the busiest commercial corridors in the state
• Keana: designers, printers and promoters
• Keffi: a university town with a steady supply of young creatives, marketers and digital freelancers
• Kokona: signwriters, printers and local promotions businesses
• Lafia: the state capital, home to the Nasarawa Urban Development Board and to most of the state’s institutions, businesses and media
• Nasarawa: agencies, printers and promoters in and around Nasarawa town
• Nasarawa Egon: marketers, designers and community-media sellers
• Obi: sign painters, jingle producers and promotions teams
• Toto: print shops, designers and local advertising businesses
• Wamba: promoters, signwriters and branding businesses

If your business is anywhere in Nasarawa State, you’re covered.

You Sell Attention for a Living; Registration Is the Part You Can Skip Marketing

Your clients get your best hours: the brief, the first concept, three rounds of changes, the print deadline, the billboard install on a Saturday morning. Your own business tends to get what’s left, and a registration portal is nobody’s idea of creative work. Getting registered is the one piece of your own brand you can finish without a brief or a mood board, and once it’s done, your business has a registered name to put on pitches, quotations and invoices.

You’ll Probably Like Working With Us If…

Not every registration service is the right match for every business owner, and that’s fine — here’s who tends to get the most out of working with us:

• You’d rather not lose a campaign week to CAC’s portal — not between client briefs, approval rounds, print deadlines and a billboard install.
• You see your business growing from one-off campaigns and social pages toward retainer clients, corporate accounts, outdoor media or institutional communications work in Lafia, Keffi or along the Karu corridor, and you want a registered name to pitch under.
• You value a straight answer over a sales pitch — if a Business Name is enough for where you are, we’ll tell you that, not upsell you into the LLC.
• You like knowing the full cost upfront — ₦35,500 covers the filing and our fee together, with nothing added later.

If this describes you, we’d be glad to take the paperwork off your hands.

Frequently Asked Questions

How much does CAC registration cost for a PR or advertising business in Nasarawa State, and what do I get? ₦35,500 all-inclusive for a Business Name, whichever LGA you are in, or ₦65,500 all-inclusive for a Limited Liability Company. The Business Name price covers the name search and reservation, the completed CAC filing, the government fee, your Certificate of Registration (soft copy), a TIN and a CAC Status Report.

Is a Business Name enough for a PR consultant or advertising agency, and can one registration cover both? For most owner-run consultancies and small agencies, yes. Describe the nature of business broadly, such as public relations, advertising and digital marketing, and one registration can cover them together. A company structure is worth considering once you have partners, owned structures or equipment, or clients who prefer to contract with a company. You can also upgrade later, and we can help with the conversion.

Do I need ARCON registration as well? The Advertising Regulatory Council of Nigeria Act, 2022 provides that people and organisations practising advertising or marketing communications must register with ARCON. That is a separate step from CAC and is handled with the council. PR businesses that also handle advertising or marketing communications should check whether it applies to their services.

Do I need approval to put up a billboard or large sign in Nasarawa State? In areas designated as urban centres, the Nasarawa Urban Development Board’s mandate includes approval for signage and advertisement, and the state publishes a procedure for it. Confirm the current requirements with the board for your location and structure; CAC registration does not replace that approval.

How long does it take, and do you cover all of Nasarawa State? The usual turnaround is 5–7 working days, and we register businesses in all 13 LGAs at the same price. The certificate arrives as a soft copy on WhatsApp, which you print locally. The TIN is included, and the certificate is one of the main documents banks ask for when you open a business account. Registered businesses also have annual returns to file in later years, a small step we can help with.

Pitching a client this week and still without a registered name? Send your business name on WhatsApp →